This is the second collar I am purchasing for my now 4 year old cattle dog. It is extremely durable, comfortable and looks great. I use it for her dog tags only since it is a slip collar I don't need to worry about her getting caught on something when I'm not home or needing to worry about her getting out without dog tags on. It pairs well with any harness, jacket, or collar too as it sits a bit lower on the neck than the typical collar. After 4 years of outdoor adventures the reflective threading is slightly coming loose and has become a bit itchy for my dog. If your dog doesn't do any excess roughing and tumbling then it could last a lifetime.