Our Purpose
At Ruffwear, we envision a world where Every Dog Is An Explorer.
We are fueled by the pursuit of discovery, freedom, challenge, and growth. Driven by insatiable curiosity, our pack thrives on the thrill of forging new paths and uncovering hidden truths, both in the outdoors and within ourselves.
Our ethos of “Business Unusual” allows us the willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive.
Our Pursuit of Better
Since 1994, Ruffwear has combined innovation, quality, and fit to build equipment that enhances outdoor pursuits for canine explorers and their human companions.
Based in Bend, Oregon, we are surrounded by the inspiring landscapes of Central Oregon with trails out our front door and the Cascade volcanoes just down the road. From lunchtime rides to weekend summits, where we call home is also the ultimate playground to test our gear as we build it.
Our relationship with working canines brings our testing to the next level. From mountain snowstorms to urban disaster zones, working dogs and handlers put our gear through rigorous testing in every type of environment. Their feedback on fit, durability, and performance helped shape who we are today and where we’re going next.
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Working Dog Partnerships
Working dogs and their human partners have been part of Ruffwear’s heart and soul since our beginnings. We live by the rule that if working dogs trust their gear, then you can too.
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Our Gear Testing Process
Here at Ruffwear, we have high standards. Our gear is designed to be durable, secure, and comfortable for your dog, and to enhance their adventures — never getting in the way.
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Hardware Innovation at Ruffwear
We’re fueled by our desire to continually enhance the connection between dogs and humans. Since our beginnings, we have strived to create stronger, lighter, and more intuitive designs, and we've never looked back.
Working Like Dogs
We’re an adventurous and curious Pack driven by a passion for the canine-human connection. We work – and of course, play – like dogs to cultivate a world where all dogs and their human companions thrive in the outdoors and unleash a life of discovery.
As lifelong explorers, we believe great gear is like the bond between canine and human—forever unwavering. That’s why we push forward day in and day out to elevate their outdoor experiences together with long-lasting, solution-focused gear.
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Behind the Scenes, Beneath the Snow
Follow along as Ruffwear Pack members Mark and Alex attend Wasatch Backcountry Rescue’s Avy Dog training.
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Dani & Vilas Running Guide
Learn how to run with your dog with expert tips from Pack member Dani and her pup Vilas.
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Pack Picks for Winter Gear
Get straightforward, no-bones-about-it advice on winter dog gear from the Ruffwear Pack.
Interested in Joining our Pack?
We’re a growing team of dogs and humans, though the ratio tends to be slightly more dogs than humans. Check out the careers page to see what opportunities we have.