All orders deliver duty free, plus FREE shipping on orders $99.95 and over.

product design

Designing from a Dog's Perspective

Our dogs are our constant companions. With the right gear, they can join us comfortably in our outdoor pursuits, allowing us to go farther and share more experiences together.

Woman with two dogs walk through a red rock slot canyon.

This belief has been Ruffwear’s path of inspiration, discovery, and innovation from the beginning. All of our gear is designed to solve a problem or meet a need that will enhance humans’ and dogs’ outdoor endeavors together.

Trail runner runs at base of Broken Top Mountain with dog in climate changer fleece.

That’s why, in 1998, we introduced our very first apparel item: the K-9 Overcoat. Inspired by performance fabrics used in our own outdoor gear, Ruffwear’s initial dog jacket was built with soft and supple, wind- and water-resistant 4-ply taslan fabric, 100-weight fleece lining, and hook-and-loop straps. It was built to be tough, warm, and comfortable -- Yet, we soon discovered that we had a lot to learn about dog apparel.

initial k-9 overcoat on two dogs in 1998 black & white.

While the lightweight shell fabric moved well, it didn’t hold up where dogs like to go: crashing through bramble or skirting around trees. We also learned that hook-and-loop closure on dog apparel wears down, collects fur, and comes apart when it gets wet. And it was heavy, causing the jacket to slump sideways.

early prototype of K9 overcoat.

One of the Overcoat’s first evolutions was switching its closure system to plastic side-release buckles in 2003, bidding adieu to hook-and-loop in our apparel for good. We also dialed in the jacket’s chest panel, length, and contoured shape -- honing in on the silhouette used in today’s apparel patterning.

Second iteration of overcoat on a vizsla in the snow that has side release buckles.

We also swapped the lightweight 4-ply taslan fabric for burly 1680-denier ballistic nylon that would offer maximum durability. In doing this, we swung too far in the opposite direction. We learned that such sturdy fabric wasn’t needed -- and it was too stiff and heavy.

third iteration of overcoat on a heeler.

We ultimately landed on the high performing 600-denier recycled polyester fabric that we use today. This light-but-strong fabric is abrasion resistant and UV stable, meaning it won’t fade. It allows dogs freedom of movement while providing the strength and durability needed for an outdoor lifestyle.

Dog in overcoat runs through bushes while owner walks behind.

We learned from our Sun Shower™ rain jacket that buckles perform better and last longer when they’re protected from mud, rain, and abrasion. That’s why buckles on our apparel are now sheltered by fabric -- creating a clean, tidy aesthetic that performs well. Over the years, our buckles have evolved, too, as we discovered lighter weight and stronger options.

Buckle on sun shower jacket sheltered in fabric pocket.

As dog harnesses and jackets became more widely used, we began receiving questions about using the two items together. At first, we suggested using the harness over top of the jacket, in the same way we wear a climbing harness over our pants. Then, we came up with a simpler solution: the leash portal.

Human clips leash into harness worn under jacket through leash portal.

By adding a weather-resistant leash portal to a number of our apparel items, we learned that a harness and coat could work well together. We then asked ourselves whether the two could be fused into one, and we began exploring the idea of combining a harness and jacket. Could a harness-coat combination minimize the amount of gear needed, save time, or otherwise make it easier for humans and dogs to get outside together?

Product team members make a prototype of a harness jacket fuse.

Our design team began experimenting, using the webbing design from our popular Front Range® Harness and sewing it into different dog jackets to learn which performed best. We wanted to use a versatile jacket that would work for a variety of weather and environmental conditions.

Product designers compare fabrics on prototypes of overcoat fuse.

The final result became the Overcoat Fuse™. Our first apparel item has, 22 years later, inspired our first harness-coat combination. Innovation and discovery are the rewards, but the ultimate goal is still the same: to enhance outdoor adventures for dogs and their humans. And to this end, the story is not done. The evolution will continue.

Woman hikes along Oregon coast in the sun with dog on leash clipped to overcoat fuse.